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Smidt GTM Advisory | Accelerating Global B2B Growth
Is your GTM modelready for AI?
In under 8 minutes, see where AI is exposing your GTM model.
16 questions. 3 modules. Immediate public readout.
Why this matters now
Discovery is shifting. ROI pressure is rising.
Across Bain, Gartner, and McKinsey signals, the pattern is consistent: buyer discovery is changing, B2B buying is becoming more self-directed, and leadership is under more pressure to prove where growth and AI investment actually create value.
Buyers prefer a fully digital self-service journey.
Workflow redesign has the biggest effect on AI-related EBIT impact.
What I help with
Turn GTM friction into growth.
I help B2B SaaS executives align their strategy, demand, and operating models to build a predictable growth engine—solving the complex enterprise scaling issues that usually show up first when growth stops compounding.
Strategy & positioning
Checks GTM focus, positioning clarity, budget choices, and the strategic decisions that shape growth.
- GTM strategy and focus
- Positioning and messaging clarity
- Budget reallocation and investment choices
Demand & ABM
Checks discoverability, demand generation, buyer friction, ABM coordination, and lifecycle momentum.
- Demand generation and channel mix
- Buyer journey and conversion friction
- ABM and lifecycle marketing
ROI & operating model
Checks measurement quality, workflow design, AI enablement, and the operating decisions that improve commercial ROI.
- Measurement and ROI proof
- AI-enabled team and workflow design
- Martech and operating model decisions
Why me
Strategic lens.Operator depth.
I build GTM strategies from live performance data, cross-functional execution, and real enterprise scaling experience. The focus is predictable KPI improvement—especially attributed revenue, MROI, and CAC—delivered on the ground at JetBrains, Google, and Vodafone, including selection into Google’s top 3% global talent pool.
Global Head of B2B Marketing
Next-gen B2B Marketing Architecture
Built a modern, AI-native B2B marketing engine with scalable demand gen, advanced ABM programs, and enterprise measurement frameworks developed using Gartner-standard playbooks.
Head of B2B Marketing NE
Growth from #5 to #3 Globally
Drove market share through focused GTM strategy, operating model optimization, and industry-leading ABM. Recognized as top 3% talent.
Sr. Proposition Manager Vodafone
Enterprise Proposition Scaling
Architected and built a disruptive new fixed-TV offering and business case from the ground up, seamlessly linking proposition logic to global commercialization.
Next step
Start with the diagnostic.
The homepage shows how AI is changing buyer discovery, demand pressure, and ROI expectations. The assessment shows where your GTM model is actually exposed.
Source context
The assessment benchmark is directional and informed by external market signals and model logic. Open the methodology page for the current benchmark framing and source notes.
Smidt GTM Advisory | Accelerating Global B2B Growth
Assess your GTMreadiness for AI
Answer 16 questions. See the GTM module most likely to constrain growth.
16 questions
Under 8 minutes
Immediate readout
What it checks
Three modules. One directional readout.
The assessment checks strategy, demand, and operating model signals before recommending the next step.
Methodology
How the model works
This prototype does not measure AI enthusiasm. It measures whether a B2B marketing organization can turn AI-era change into repeatable commercial performance.
What gets measured
- 3 GTM modules with 16 explicit A-D questions
- Module-level scoring for strategy, demand growth, and operating-model readiness
- AI discoverability, ABM, customer-base growth, governance, and ROI-proof readiness
- Normalized module scoring, guardrail logic, and module-specific CTA triggers
How scores stay honest
- Guardrail rules prevent weak measurement or governance from being mislabeled as top-tier maturity.
- Priority logic reflects structural blockers, not just the lowest raw score.
- The first-step intake only asks for context that materially affects the readout.
How to read the benchmark
- Current benchmark views are directional, not fully normed.
- The model reflects external market signals, practical GTM patterns, and the logic behind the current assessment design.
- Over time, proprietary completions and consult debriefs should make the benchmark sharper.
Context
Two inputs, then the assessment starts.
Stage and objective calibrate the benchmark and priority logic.
Your readout
Result headline
Score
61 / 100
Band
Fragmented / Opportunities Available
Pattern
Mixed GTM maturity pattern
Some parts of the GTM model are moving with discipline, but maturity is still uneven across the core growth levers.
Main read
Current GTM objective
Best next move
Recommended next step
Pressure-test the signal before changing the GTM system
This free readout identifies the likely exposure area. The paid work starts when we validate why it is happening and decide what to change first.
Module scores
Directional benchmark
Your score and directional benchmark are shown in the same pattern below.
Top exposure signals
What may be blocked
Choose your follow-up
Email summary
GTM Support
Choose the support your situation needs
30-minute GTM pressure-test
Challenge an assessment signal, assumption or GTM decision directly with Frank Smidt, drawing on senior B2B GTM leadership experience.
- Test the assessment signal against your commercial context
- Separate the visible symptom from the likely root cause
- Identify the first question, decision or action to take forward
- Receive a personalized follow-up handout with module-specific insights and recommended next steps
Best when the problem is visible, but the interpretation or first move is uncertain.
€150 excl. VAT
Interim GTM & Marketing Leadership
Temporary senior leadership for European B2B tech scale-ups facing a leadership gap or material GTM change.
- Embedded leadership within the existing executive and marketing team
- A clear mandate and 30/60/90-day plan
- Explicit priorities, decisions, owners and operating rhythm
- Cross-functional progress across marketing, sales, product, data and operations
- Structured handover to an internal owner or permanent successor
Best when the mandate is clear, but senior leadership capacity is unavailable.
From €1,400 per day, excl. VAT · minimum 2 days/week
Need to review the benchmark framing first? Read the methodology notes.