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Smidt GTM Advisory | Accelerating Global B2B Growth
Series B-D B2B SaaS
Strategic GTM advisory
Is your GTM model ready for AI?
Strategic GTM advisory for Series B-D B2B SaaS teams under pressure to improve growth, ROI proof, and AI-era execution.
16 questions. 3 modules. Immediate directional readout.
Why this matters now
Buyer discovery, demand, and ROI proof are changing at the same time.
The pressure is no longer isolated to one channel or campaign. It shows up across positioning, growth engines, measurement, and operating discipline.
Buyers prefer a fully digital self-service journey.
Workflow redesign has the biggest effect on AI-related EBIT impact.
What I help with
Three GTM layers decide whether growth compounds or leaks.
The assessment and advisory work focus on the modules that usually expose GTM friction first.
Strategy & Measurement
Checks ICP clarity, investment focus, positioning strength, ROI proof, and data trust across the GTM model.
- ICP and positioning clarity
- Investment focus
- ROI proof
Demand & Base Growth
Checks AI discoverability, demand generation, ABM coordination, and customer-base growth as one commercial engine.
- AI discoverability
- Demand and ABM
- Expansion and retention
Operating Model
Checks revenue-team alignment, workflow automation, stack design, governance, and AI cost discipline.
- Revenue alignment
- AI-enabled workflows
- Stack and governance discipline
Why me
Strategic depth.Operator proximity.
I help B2B SaaS leaders connect GTM strategy with operating reality. The work is shaped by building commercial systems at JetBrains, Google, and Vodafone, with a focus on revenue impact, ROI discipline, and cross-functional execution.
Global Head of B2B Marketing
Next-gen B2B Marketing Architecture
Built scalable demand, ABM, and enterprise measurement systems for global B2B growth.
Head of B2B Marketing, Northern Europe
Growth from #5 to #3 Globally
Drove market-share growth through GTM focus, operating-model discipline, and ABM execution. Top 3% talent.
Sr. Proposition Manager Vodafone
Enterprise Proposition Scaling
Built proposition and business-case logic linking commercial strategy to market execution.
Next step
Start with the diagnostic.
See where your GTM model is exposed and which module deserves attention first.
Source context
The assessment benchmark is directional and informed by external market signals and model logic. Open the methodology page for the current benchmark framing and source notes.
Smidt GTM Advisory | Accelerating Global B2B Growth
Assess your GTM readinessfor AI
Answer 16 questions. See the GTM module most likely to constrain growth.
16 questions
Under 8 minutes
Immediate readout
What it checks
Three modules. One directional readout.
The assessment checks strategy, demand, and operating model signals before recommending the next step.
Methodology
How the model works
This prototype does not measure AI enthusiasm. It measures whether a B2B marketing organization can turn AI-era change into repeatable commercial performance.
What gets measured
- 3 GTM modules with 16 explicit A-D questions
- Module-level scoring for strategy, demand growth, and operating-model readiness
- AI discoverability, ABM, customer-base growth, governance, and ROI-proof readiness
- Normalized module scoring, guardrail logic, and module-specific CTA triggers
How scores stay honest
- Guardrail rules prevent weak measurement or governance from being mislabeled as top-tier maturity.
- Priority logic reflects structural blockers, not just the lowest raw score.
- The first-step intake only asks for context that materially affects the readout.
How to read the benchmark
- Current benchmark views are directional, not fully normed.
- The model reflects external market signals, practical GTM patterns, and the logic behind the current assessment design.
- Over time, proprietary completions and consult debriefs should make the benchmark sharper.
Context
Two inputs, then the assessment starts.
Stage and objective calibrate the benchmark and priority logic.
Your readout
Result headline
Score
61 / 100
Band
Fragmented / Opportunities Available
Pattern
Mixed GTM maturity pattern
Some parts of the GTM model are moving with discipline, but maturity is still uneven across the core growth levers.
Main read
Current GTM objective
Best next move
Recommended next step
Pressure-test the signal before changing the GTM system
This free readout identifies the likely exposure area. The paid work starts when we validate why it is happening and decide what to change first.
Module scores
Directional benchmark
Your score and directional benchmark are shown in the same pattern below.
Top exposure signals
What may be blocked
Choose your follow-up
Email summary
GTM Support
Choose the support your situation needs
30-minute GTM pressure-test
Challenge an assessment signal, assumption or GTM decision directly with Frank Smidt, drawing on senior B2B GTM leadership experience.
- Test the assessment signal against your commercial context
- Separate the visible symptom from the likely root cause
- Identify the first question, decision or action to take forward
- Receive a personalized follow-up handout with module-specific insights and recommended next steps
Best when the problem is visible, but the interpretation or first move is uncertain.
€150 excl. VAT
Interim GTM & Marketing Leadership
Temporary senior leadership for European B2B tech scale-ups facing a leadership gap or material GTM change.
- Embedded leadership within the existing executive and marketing team
- A clear mandate and 30/60/90-day plan
- Explicit priorities, decisions, owners and operating rhythm
- Cross-functional progress across marketing, sales, product, data and operations
- Structured handover to an internal owner or permanent successor
Best when the mandate is clear, but senior leadership capacity is unavailable.
From €1,400 per day, excl. VAT · minimum 2 days/week
Need to review the benchmark framing first? Read the methodology notes.